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filo CASES / IN DETAIL 
01 / NARA / IDENTITYVISUAL COMPARISON / ILLUSTRATIVEEXPLORATIONDIRECTION
02 / LUMEN / CAMPAIGN
03 / VECTOR / PRODUCTAN IDEA OF YOUR OWNNow let's go
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Ideas that take shape.
Three conceptual exercises showing identity, campaign and digital product. They are not real commissions.
01 / NARA / IDENTITYNARA / THE IDEA
From an object to a recognizable system.
The fictional brief was to build a calm, distinctive presence. Deep blue, translucent materials and simple shapes create a language that can extend across channels.
01core idea
03application territories
∞adaptation possibilities
A direction changes perception.
Drag to compare two treatments of the same asset. It doesn't represent a real client before/after.
02 / LUMEN / CAMPAIGNLUMEN / THE IDEA
A campaign made to move.
A fictional festival needed energy, rhythm and an adaptable image. Movement, light and architectural scale set a direction that can live in video and digital pieces.
03 / VECTOR / PRODUCTVECTOR / THE IDEA
The urge to get out, no detours.
A conceptual urban mobility brand proposes a simple experience: discover the product, understand its value and find the next step. The system brings together photography, content and the digital journey.